Luxury Carmakers Stir Up Their Own History To Appeal Buyers

DHIYANESH RAVICHANDRAN | Tuesday, April 14, 2015 Be the first to comment!
Rolls-Royce and Bentley, at the Geneva Motor show last month, called attention to their own histories to highlight their glorious pasts of making 'wonders' in their respective interpreted way and relating the nostalgia to their current ventures, especially those projects that are considered out of their range and stretch their core offerings. Using brand's history to advertise and gain symbolic mileage among buyers isn't anything new in the automotive industry, but here the luxury brands try to trace their historic feats to authenticate their new gambles. Why do they do that? Does history and its symbolism matter for luxury cars??

Land Rover ‘Evoque Plus’ Finally On Test, Will Be Ready by 2016

DHIYANESH RAVICHANDRAN | Sunday, April 12, 2015 Be the first to comment!
Land Rover is working on an all-new seven-seat luxury crossover to address the potential gap in its product line-up between the compact Evoque and the Range Rover Sport. It is reported that the officially unnamed car (which media calls as 'Evoque Plus') has been spotted testing in Britain, with a possible debut by end of 2016. The new car will also spawn a first pure-electric Range Rover with an estimated 482 km driving range. The legendary British car maker with 4WD vehicles as its forte is stretching the possibilities of the Range Rover sub-brand for an amusing future.

Driving Is A Social Process - How Drivers Create Their 'Self'?

DHIYANESH RAVICHANDRAN | Friday, April 10, 2015 Be the first to comment!
In the twenty-first century, we live in a car-centered community. Many of us may not be enthralled to cars, but the relationship of much of humanity to the world is increasingly mediated by this ubiquitous machine. To such an extent that it is the car and its associated infrastructure (from roads and parking lots to complex suburban cultures) rather more than the human that appears to dominate the whole landscape in which we live in.

That way, driving cars (and other motor vehicles too) in our societies is more like a 'rite of passage' for teenagers. We often tend to think that the driving 'privilege' is a birth right! The act of driving is considered to be a nominal or an insignificant one that almost everybody does. And we tend to think it as a very individualistic and a personal act. But, when cars operate in a social setting like roads, how can the act of driving alone can be personal?

Compulsory ABS For Commercial Vehicles A Necessary Push Towards Road Safety

DHIYANESH RAVICHANDRAN | Saturday, April 04, 2015 Be the first to comment!
The Ministry of Road Transport and Highway's (MoRT) ABS mandate, dated June 2014, requires that Anti-locking Brake System (ABS) be fitted as standard on all trucks and buses. Initially, every new trucks above 12 tonnes GVW (N3 segment) and buses above 5 tonnes GVW (M3 segment) that roll-out of assembly line from April 1, 2015 ought to feature ABS. All other existing models are given a further six month window period to fit the technology in them.

The latest ABS-related directive, to make around 250,000 CVs safer every year, is a right step towards road and highway safety and ushers our CV industry into a new era of technological promotion. This, however, cannot be the only and only step in this regard. Nor the ABS binding will solve all our road safety woes involving heavy vehicles. There are certain anomalies on ABS usage, which also needs to be sorted out. 

Ford Mustang Looms a Possible Diwali Launch In India

DHIYANESH RAVICHANDRAN | Tuesday, March 31, 2015 Be the first to comment!
The legendary American sports car Mustang is likely to reach in India by the festive period of Diwali this year. Ford’s global CEO Mark Fields has reportedly confirmed the entry of the Mustang in the Indian market to some of the company dealers in the course of inauguration of the company's new Sanand plant in Gujarat, according to Autocar India.

Ford India, back in 2013, conducted a feasibility study on launching the Mustang muscle car in India. With the only possibility of a CBU import, the Mustang may cost around INR 30-40 lakhs. Are you ready for a pony-trekking??

Mercedes Making This Pickup - Why The Hell Are German Luxury Brands Going Crazy?

DHIYANESH RAVICHANDRAN | Sunday, March 29, 2015 Be the first to comment!
In what can be termed as something that could never happen, not even in dreams, Mercedes-Benz few days back announced that they will build their first-ever pick-up truck. And the official artistic conception of the truck is now breaking the internet and social media, even airbrushing Kim Kardashian's photo or whatever! Yeah, okay it would be exciting to drive a pickup with a three-pointed star on its hood, but the real reflection of the idea you probably get is "WTF, You guys are out of ideas!!". Is Mercedes out of its mind to eat away its own brand equity?

Mercedes isn't the only geek doing something crazy. Many of the luxury brands, but here for the discussion the German luxury trio for sure - they are going really weird with all their front drive minivans, coupe-like SUVs, compact sedans, and hatchbacks, etc. Why the hell are they doing so?? If you understand that volumes matter in present situation, you get the answer!

Chevrolet Suburban Is The Oldest Serving Car Nameplate In Auto History

DHIYANESH RAVICHANDRAN | Saturday, March 28, 2015 Be the first to comment!
We live in an era where car makers freshen up their cars and rename them more often than before. Very few cars stick to their nameplates across generations, mostly luxury brands. Budget brands hardly do that, partly because they prefer to project their cars as 'totally' new and latest by every face-lifts. Some of the iconic car model nameplates that are around for a while like Porsche 911, Chevrolet Corvette, or Ford Mustang are always interesting. It's a great way to get sense of how a car evolves over generations, and carry forward its legacy from past.

When we think about what car model has been around longer than any other in the automotive world, it is the Chevrolet Suburban SUV that is still in production without taking any breaks for 80 years since 1935. That’s longer than any other nameplate in the history. The Suburban is even claimed as "world's first crossover"! Even today, the Suburban stands distinct in the market and sets standards for large SUVs.

Getting Sense of 2015 Ford Endeavour From Thailand's New Everest SUV

DHIYANESH RAVICHANDRAN | Wednesday, March 25, 2015 1 Comment so far
Ford India plans to bring in the new third-generation Endeavour premium SUV by the end of this year to replace the existing one. The SUV, known as Everest in Thailand and in few other markets, is an Asia-Pacific market specific model and is a key model to Ford's UV business in the region.

The 2015 Bangkok Motor Show started yesterday, and witnessed the launch of the new 2015 Ford Everest. The Everest/ Endeavour is based on the Ford Ranger (T6) pick-up platform and features new exterior and interiors with a host of off-roading and safety features. Come on, lets grasp a sense of what out upcoming Ford Endeavour is up to!



Dhiyanesh is the prime mover of this weblog and is equally crazy about driving cars and writing about them. This guy loves everything with a steering wheel, and bikes doesn't fascinate him much. So, at someday if self-driving cars take up all driving, he is sure to go nuts! He is instinctively seduced to sedans of 90s era, and his dream garage will surely have a W140 S-Class and R34 Skyline GT. He snogs his 1999 Fiat Siena everyday lovingly, and drives a Ford Fiesta. He maintains a strong appetite for sociological perspectives on cars, their historical and cultural footprints. Now, he's also a part-time writer at (Read his posts here). Also finds it strange to have written this in third person!